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Anchor Text SEO That Wins In 2013

Tips for anchor text seo
In this post I will be discussing 7 anchor text SEO diversity techniques that you may want to incorporate into your backlinks strategy.

  • Exact match
  • Partial match
  • Relevant keyword
  • URL (Domain name)
  • Brand name
  • Generic
  • Misspelled words

I’m going to assume if you are here reading this article you already know what anchor text is and how to use it for SEO. That being said, I am writing so newbies can follow along and the more seasoned can still pick up a new trick or two.

Exact Match Anchor Text

This is simply using your target keyword as the anchor text. If the keyword we are targeting is, ‘anchor text seo’ then our anchor text would look like this:

Example of exact match anchor text

This is the type of anchor text that many over utilized in their backlink strategies and have been punished for doing so by recent Google algorithm updates. The days of only building backlinks with your main keyword as the anchor text are over and are not coming back.

Partial Match Anchor Text

Using your target keyword as part of the anchor text is another variation that can be incorporated into your backlinks strategy. Continuing along the same vein, if we’re targeting the keyword phrase ‘anchor text SEO’, a partial match example of this would be ‘anchor text SEO cheat sheet’.

Example of partial match anchor text

Relevant Keyword Anchor Text

Targeting just one keyword for each page of your website is common and a big mistake in my opinion. Having diversity in your anchor text lends itself well for a strategy of ranking your pages for multiple keywords when done in coordination with your on page optimization.

Effective anchor text strategies’ would be a good example of a relevant keyword variation you could use. Add that phrase to the content of the web page and build backlinks with the same anchor text.

Example of relevant keyword anchor text

URL Anchor Text

If you haven’t been building links to your sites with just your plain old domain name as the anchor text, it’s time you started. So, if I was building backlinks to this site you can be sure that some of the anchor text would just be my raw URL, ‘http://affiliateboy.net‘.

url anchor text example

Leaving no stone unturned, I always like to go a step further and get every inch of diversity that makes sense. You may want to consider leaving the ‘trailing slash’, the ‘www’ and the’ http://’ both on and off as well as every variation possible when building backlinks with your URL anchor text. Here are sample combinations for this website.

http://www.affiliateboy.net/
http://www.affiliateboy.net
http://affiliateboy.net/
http://affiliateboy.net
www.affiliateboy.net/
www.affiliateboy.net
affiliateboy.net
Affiliateboy.net
AffiliateBoy.net

Don’t forget you can add even more variation when building links to sub pages within your website. For example, if I was building links to this page your are reading now I may want to add the following URL anchor text variations:

http://www.affiliateboy.net/anchor-text-seo-that-wins-in-2012/
http://www.affiliateboy.net/anchor-text-seo-that-wins-in-2012
http://affiliateboy.net/anchor-text-seo-that-wins-in-2012/
http://affiliateboy.net/anchor-text-seo-that-wins-in-2012
www.affiliateboy.net/anchor-text-seo-that-wins-in-2012/
www.affiliateboy.net/anchor-text-seo-that-wins-in-2012

The size of your link building campaign may determine how many of these variations you will want to use.

Brand Name Anchor Text

This one is simple. Start using your company or brand name as the anchor text in some of your backlinks.

Example of brand name anchor text

AffiliateBoy
Affiliateboy
affiliateboy
AFFILIATEBOY

Generic Anchor Text

It’s also a good idea to use generic anchor text variations. Anchor text profiles with terms like ‘learn more‘ or ‘click here now‘ appear more natural than using keyword anchor text alone. Google will be able to interpret if the content surrounding the generic anchor text is relevant or not to the url it is linking to and act accordingly.

Example of generic anchor text

Here’s a giant list of generic anchor text variations. You can go a step further than most here as well. Including generic anchor text variations that are lower case, UPPER CASE, Sentence case and Capitalized will give you extra diversification. Feel free to add or remove variations to these lists as you see fit.

Lower Case

click here
read more
read more here
a fantastic read
check it out
check out the post right here
check this out
click this
click this link now
dig this
do you agree
great post to read
he has a good point
he said
here
i thought about this
i was reading this
learn more
learn more here
like this
link
listen to this podcast
look what i found
my latest blog post
over at this website
over here
read what he said
right here
see
see it here
she said
take a look at the site here
this hyperlink
this post
top article
view it
view it now
watch this video
Upper Case

CLICK HERE
READ MORE
READ MORE HERE
A FANTASTIC READ
CHECK IT OUT
CHECK OUT THE POST RIGHT HERE
CHECK THIS OUT
CLICK THIS
CLICK THIS LINK NOW
DIG THIS
DO YOU AGREE
GREAT POST TO READ
HE HAS A GOOD POINT
HE SAID
HERE
I THOUGHT ABOUT THIS
I WAS READING THIS
LEARN MORE
LEARN MORE HERE
LIKE THIS
LINK
LISTEN TO THIS PODCAST
LOOK WHAT I FOUND
MY LATEST BLOG POST
OVER AT THIS WEBSITE
OVER HERE
READ WHAT HE SAID
RIGHT HERE
SEE
SEE IT HERE
SHE SAID
TAKE A LOOK AT THE SITE HERE
THIS HYPERLINK
THIS POST
TOP ARTICLE
VIEW IT
VIEW IT NOW
WATCH THIS VIDEO
Sentence Case

Click here
Read more
Read more here
A fantastic read
Check it out
Check out the post right here
Check this out
Click this
Click this link now
Dig this
Do you agree
Great post to read
He has a good point
He said
Here
I thought about this
I was reading this
Learn more
Learn more here
Like this
Link
Listen to this podcast
Look what i found
My latest blog post
Over at this website
Over here
Read what he said
Right here
See
See it here
She said
Take a look at the site here
This hyperlink
This post
Top article
View it
View it now
Watch this video
Capitalized

Click Here
Read More
Read More Here
A Fantastic Read
Check It Out
Check Out The Post Right Here
Check This Out
Click This
Click This Link Now
Dig This
Do You Agree
Great Post To Read
He Has A Good Point
He Said
Here
I Thought About This
I Was Reading This
Learn More
Learn More Here
Like This
Link
Listen To This Podcast
Look What I Found
My Latest Blog Post
Over At This Website
Over Here
Read What He Said
Right Here
See
See It Here
She Said
Take A Look At The Site Here
This Hyperlink
This Post
Top Article
View It
View It Now
Watch This Video

Misspelled Words As Anchor Text

I do not use or recommend this method but you could build links with misspellings as your anchor text in hopes of improving search position for those misspelled keywords. Google does have new filters for Google bombing (link bombing) so if you are going to build backlinks and you want your site to rank well for those terms you will be better served by adding those same misspelled words to your page.
Example of Misspelled Words Anchor Text
Having a website riddled with spelling errors is not professional. In the end it will most likely end up hurting your rankings and reputation more than you ever gain by using them. However, there are some slick ways to utilize misspellings on your website without the side effect of seeming unprofessional.

  1. Add a “commonly misspelled as…” section to your page so you are providing helpful information to your readers
  2. Add the misspellings in user-generated content on your site – if you have a blog simply post a few fake comments including the misspellings
  3. Forum owners can gain even more “juice” by creating a forum thread where the misspelling is inserted into the title tag

Hopefully, you have learned a few new techniques for enhancing your anchor text SEO. This is a pretty comprehensive post, so actually implementing all of these techniques into your backlink plan may seem a little overwhelming. It doesn’t have to be, if you are using the right tools and following a simple process.

If you’ve read my Link Emperor Review post, in the bonus section I offer access to 2 short videos on how I use anchor text in my campaigns. I also explain how I calculate the percentages of each anchor text variation that I use. These videos take place inside my Link Emperor account however, are still applicable to your backlink building systems as well.

Get Free Access To These Videos Here

I take your privacy very seriously

Questions about my Anchor Text SEO post? Ask me in the comments…

Tim Anderson Signature


About The Author:

Entrepreneur and Internet marketer enjoying life in Los Angeles, CA.

  1. LizLiz07-16-2012

    Capitolized?

    • Tim AndersonTim Anderson07-16-2012

      Haha. All fixed up. Thanks.

  2. ChrisChris08-08-2012

    sorry but it should be known that posting to alternate versions of your url may be bad SEO. meaning, with and without slashes, with and without www. etc. Of course, I understand you are using this as anchor text only, but you probably should state that without the proper redirects in place, someone can cause some ‘damage’ by linking to so many different versions of the url. i.e. only vary the anchor text, not the actual url being linked to. stick to ONE version only.
     
    otherwise, excellent article. hope the above made sense.

  3. davesim60davesim6011-07-2012

    Tim, thanks for all the different versions of click here, CLICK here etc.  I think creating an anchor text with loads of different variations will definitely help seo for the relevant keywords <a href=”http://Procvtemplate.com”>Take a look</a>.  Thanks for the tips.

  4. Sean VandenbergSean Vandenberg11-30-2012

    This is great, Tim. Thank you very much for advice. -Sean

  5. Sean VandenbergSean Vandenberg11-30-2012

    This is great, Tim. Thank you very much for advice. -Sean

  6. This BlogThis Blog06-27-2013

    Hi Tim, so thankful you’re making this! The most complete anchor text ideas

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